Jill and Jason Auld are the couple behind Grass Valley’s Mountain Recreation at 491 E. Essential St.
Photograph: Elias Funez

They are saying for those who do one thing you like, it is going to by no means really feel like a job.

For Jill and Jason Auld, they’re a few of the fortunate ones who managed to show their ardour right into a profitable enterprise. As house owners of Mountain Recreation in Grass Valley, the couple are in a position to attract off their lifelong passions of snowboarding, backpacking, mountaineering, and usually having fun with the outside.

“We had been residing in Tahoe and Jill was a instructor and we determined we wished to maneuver again to Grass Valley,” mentioned Jason. “I used to be working in a development job and Jill landed this hard-to-get educating job in Grass Valley and it was simply completely random; it popped up within the newspaper: ‘Sporting items retailer on the market’

“So we seemed into it and by no means seemed again. Subsequent factor you realize, we’re shopping for this retailer.”

Mountain Recreation is at present gearing up for the colder months and has begun to show a few of its winter gear, together with skis and snowboards.
Photograph: Elias Funez

The Aulds admittedly had no retail expertise once they first opened, however with time got here information.

“Neither certainly one of us had executed retail, per se, or knew what we had been moving into, to be sincere,” mentioned Jill. “However we grew up on this neighborhood, we take pleasure in doing all of the issues that we’re selling and placing on the market.”

“I feel the out of doors stuff that we’re into, that was the attention sweet, or the attraction to the enterprise,” Jason defined. “We got here off of being ski bums in Tahoe for 5 or seven years. I feel that was the draw, these out of doors actions. It was completely diving in head first.”

Although the possession of the shop takes up most of their time, the Aulds nonetheless make an effort to proceed doing the issues they love that impressed them within the first place.

Mountain Recreation supplies many prime quality mountaineering and backpacking objects essential for the intense out of doors fanatics.
Photograph: Elias Funez

“Now we have three children and we’ve raised our children with the ability to take pleasure in doing all this stuff like backpacking, snowboarding, and all that,” Jill mentioned. “However we undoubtedly have much less time. While you personal your individual enterprise, you’re right here quite a bit.”

Jason agreed.

“We’re nonetheless in that surroundings the place you’re all the time eager about backpacking or snowboarding, so we have now nonetheless executed that. Early on we had been so targeted. We didn’t know what we had been doing, simply targeted on holding the enterprise going was consuming us.”


Mountain Recreation has been in enterprise now for 22 years, and provides an array of merchandise for the out of doors fanatic. Nonetheless they’re fast to level out that their line of merchandise isn’t strictly for the outdoorsy kind.

“I do all of the smooth items,” Jill mentioned, “so the attire and equipment. I really like that half; going to the reveals, and bringing numerous cool issues to city and letting individuals discover them. That, to me, is my favourite half.”

Clothes and attire objects on the market are additionally on show at Grass Valley’s Mountain Recreation, with all types chosen by the Aulds.
Photograph: Elias Funez

Girls clothes takes up a large piece of the shop, carrying manufacturers like Roxy and O’Neil, amongst others.

The couple can also be pleased with their rental companies. They provide downhill skis, cross-country skis, snowboards and snowshoes. In the summertime, stand-up paddleboards and kayaks. They preserve a kiosk in the course of the summer time at Scotts Flat Lake, the place one can check out boards and kayaks straight from the shop’s fleet.

Jill mentioned: “Within the winter we provide a youth season rental ski package deal for teenagers to allow them to are available and for $129 hire the gear for the entire season. And it’s for the native households. They’ll come again and swap it out if one thing doesn’t work or their toes grew. It’s such a fantastic program for fogeys as a result of it’s not a cheap sport to get into but it surely helps quite a bit.”

In addition they supply full service ski and snowboard tuning and restore.

“We do get in comparison with REI quite a bit, however we’re not attempting to be an REI,” mentioned Jason.

“We’re distinctive in that the stuff that we provide is fairly distinctive to this space,” Jill added. “Individuals discover stuff right here that they don’t discover loads of locations on the town.

“We really feel stress to make all people completely happy. We’re not an REI; we’re smaller, however we’re doing our greatest to carry what individuals must the neighborhood. “

Mountain Recreation is at 491 E. Essential St. in Grass Valley. For extra info, go to http://www.mtnrec.com or name 530-477-8006.

Objects that will help you take pleasure in your summer time within the Sierra might be discovered at Mountain Recreation in Grass Valley, together with gear for wakeboarding, kayaking, and stand-up paddle boarding.
Photograph: Elias Funez

Jennifer Nobles is a employees author with The Union. She might be reached at jnobles@theunion.com