Are Phone Charms Making a Comeback?

The dangly phone charms that dominated Y2K era accessories are making a subtle comeback. Often tied to flip phones and the handheld game Tamagotchi in the prior decade, beaded and colorful phone charms evoked a sense of playfulness while retaining the vibrant aesthetic synonymous with that era.

2000s Era Cell Phone with Hello Kitty Charm 


Tamagotchi, the handheld digital game popular in the early 2000s 


Started mostly on Gen Z platforms like TikTok, today’s phone charms evoke a sense of style and nostalgia that is undeniably kitsch. Though most phone charms during the 2000s were usually shorter and

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