By Michael Bushnell
If a product bore the Katz label, customers may be certain they had been paying the bottom worth on the town. The identical holds true with Katz beer. Like Heidel Brau, which we coated final week, the Katz model was usually thought-about a discount basement model, promoting for $0.99 for a six pack. Previous newspaper adverts from the 1960’s present such beers as Katz, Heidel Brau and Crimson High on sale through the summer time vacation intervals for all of – get this – $0.88 for six 12-ounce cans.
Non-public label branding is nothing new. Kansas Metropolis Sausage Firm off I-29 and Tiffany Springs Parkway does all of the sausage for Farmland Meals, amongst different main retailers. From mixing to packaging, if it says Farmland on the label, likelihood is it got here from Kansas Metropolis Sausage Firm.
Within the beer world, it’s referred to as Contract Brewing and it’s a booming enterprise today, regardless of what some within the craft brewing world could say. Matt Brewing Firm in Utica, NY, has its personal in-house brews corresponding to Utica Membership and Saranac Pale Ale, but additionally contract brews a variety of main East Coast manufacturers corresponding to New Amsterdam and Pete’s Depraved Ale. Matt additionally contract brews for Costco, making a 12-bottle selection pack that’s extraordinarily well-liked.
When it comes to main breweries, Miller-Coors and Pabst contract brew a variety of smaller, previously household run breweries corresponding to Leinenkugel in Chippewa Falls, Wisc. Miller additionally oversees the brewing of Pabst, Colt 45 Malt Liquor and, in Texas, Lone Star.
Talking particularly of Katz, following the repeal of Prohibition, the Katz brothers added a liquor division to their shops, providing a full array of canned and bottled libations.
First supplied in glass bottles, Katz Premium Beer was marketed in 1962 as a canned product in a number of totally different sizes. A 5% beer, Katz Premium was offered as an eight-ounce six pack for 79 cents, eight cans in a sack for one greenback, or six big 16-ounce cans for one greenback.
A 1962 radio advert claims, “Take a tip from Ben’s sensible spouse, a scorching drained man likes the comforts of life. When your man comes again house tonight, serve him Katz beer and deal with him proper.”
Katz beer was contract brewed by Pearl Brewing Firm of San Antonio, Texas. In 1961, Pearl bought the M. Ok. Goetz Brewery with areas in Kansas Metropolis and St. Joseph, Mo. Pearl closed its St. Joseph facility in 1975 and transferred all brewing operations to its flagship brewery in San Antonio. In 2001, after a 118-year run, the unique Pearl Brewery closed its doorways.