Meet: Owner Cheryl Holbrook
Business: Sweet & Sassy Cactus Boutique
Address: 212 Main Street, Newcomerstown
Hours: Facebook Store always Open; New Store Front hours to be announced
Facebook: Sweet & Sassy Cactus
Services: Full-line of women’s clothing and accessories including shoes, jewelry, etc. We carry sizes small to 3X in the latest fashion trends.
Storefront: New Storefront at 212 Main St. to open approximately April 1.
Cheryl, please tell us a little about yourself, your family, and when and why you began Sweet & Sassy Cactus Boutique.
“My husband, Jeremy, and our four daughters moved to Newcomerstown seven years ago to be closer to his job. We absolutely love the local community. I have been a stay at home mom, and as my last daughter started school; I knew I needed a part-time hobby/business. My love is clothes and shoes, so there is nothing better than turning something you enjoy into a business. Sweet and Sassy Cactus Boutique evolved in 2019, and I have never looked back – only forward.
“I am in the process of expanding my boutique from my home to a store front, as well as providing additional ways for patrons to order my line of clothing, shoes, and accessories. In our spare time, we love to travel; especially to the beach. All our girls love playing sports, so we keep super busy with their activities.”
How do customers view items in your boutique, and make purchases?
“Currently, I offer my items on the Sweet & Sassy Cactus Facebook Page, and I will continue to do so, as I ship to customers all over – as far away as California. I am currently working on developing my website to offer alternative ways of marketing my business and sales. In addition, I am in the beginning stages of creating an app for Sweet & Sassy Cactus. My family and I started transferring my inventory from our residence to the new storefront at 212 Main Street in Newcomerstown, and we hope to be completely relocated by April 1st. I have always welcomed locals to my home to try on clothes and shoes, but I feel having the store will attract others that may not be comfortable going to someone’s residence.”
Tell us about your Main Street Storefront.
“I am so excited to have more room to showcase my boutique items, and space to prepare packages to ship to out of the area clients. Too, I am planning to be open for special village events, such as the First Fridays starting in May, vendor markets, and I want to begin hosting parties where a group of friends can try on clothes while enjoying snacks, and an evening out-of-the house. Also, in the works are entertaining some sidewalk sales, and other unique shopping opportunities. The possibilities with having the storefront are endless, but I can still be flexible with my hours, so I don’t miss any sporting or school events.”
What are some of your favorite pieces in your fashion line?
“I love dressy dresses, leopard prints, and all types of shoes. However, I carry designs for the younger teenage girls, right up to more mature styles. My sizes run small to 3X, so there is a size for everyone. I carry a line of jeans that have become very popular as well as tops, jewelry, and other accessory items. My greatest joy comes from people asking me to help design a new outfit ensemble for them. I love hearing the feedback such as: ‘I never would have thought of pairing these choices together – I absolutely love the combination.’ Please note, I only receive a limited amount of each size, so if you see that gorgeous outfit you can’t live without – you need to act fast in securing the item you are interested in.”
What would you like to highlight for us?
“I can admit it … I am addicted to fashion. I like to feel confident and well-dressed when leaving the house, and I want others to as well. My goal for everyone shopping from Sweet & Sassy Cactus is to love my style choices, my customer service, and for them to look forward to each new line I premiere. I relish hearing ideas from customers, and the fashion wear they are looking for to fit their own unique flair. I want to be your fashion destination boutique because of high quality, chic clothing and awesome accessories available at Sweet & Sassy Cactus.
“I am looking forward to being a part of the Main Street vibe, and to be more accessible for customers to shop and try on my wares. Exciting things have been happening downtown, and I want to be a part of that movement. Being in the center of the shopping market is going to be so convenient, but also close to home, and that is very important to me.
“Please visit my Facebook page for a chance to indulge in shopping for some new fashion staples for your wardrobe. You will be surprised at the variety of features offered. I am also always happy to help with gift selections. My next goal is to add a line of younger girl’s clothes. I have loved my path so far with Sweet & Sassy Cactus, and if has been the perfect venture for me. To expand to Main Street, and beyond with a website, and app – are just more steps in expanding my Sweet & Sassy Cactus journey.”