BOSTON, Nov. 17, 2021 /PRNewswire/ — Mirakl, the business’s first and most superior enterprise market SaaS platform, at present introduced the outcomes of its 2021 Vacation Buying Snapshot, a world survey of 9,000 customers from 9 nations in Asia, Europe, North America, South America, and Australia. In 2020, the affect of the worldwide pandemic brought on on-line vacation procuring to extend by almost 50% year-over-year, leaping from 31% in 2019 to 46%. One yr later, the common shopper once more plans to conduct 46% of all vacation procuring on-line, even with the reopening of storefronts and procuring facilities. Moreover, half of respondents reported beginning the procuring course of earlier this yr than in years previous, pointing to the affect of ongoing provide chain disruptions.

“Because of provide chain disruptions and unpredictable product availability, international customers are beginning their vacation procuring sooner than ever earlier than and utilizing on-line procuring to keep away from disappointment,” mentioned Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “The info from our Vacation Buying Snapshot provides proof that most of the momentary behavioral adjustments initially introduced on by the worldwide pandemic have gotten everlasting. Specifically, customers are rising their use of on-line marketplaces to assist scale back prices and guarantee presents arrive on time, with marketplaces seeing the best beneficial properties amongst frequent customers.”

On-line procuring shifts towards marketplaces

The rise in on-line procuring was additionally mirrored in the usage of on-line marketplaces, which has grown as customers search for decrease costs (60%), sooner supply (50%), and higher product picks this vacation season (40%). The report provides new context to the expansion of on-line marketplaces from the buyer’s perspective and additional underscores the market alternative for market operators and companies seeking to promote by these marketplaces.

An early begin for vacation procuring

The survey uncovered how the always-on nature of eCommerce, coupled with issues over provide chain points and potential product shortages, brought on main adjustments to shopper conduct heading into the 2021 vacation procuring season. Just like international respondents, Mirakl discovered greater than half (52%) of U.S. customers are procuring sooner than in earlier years for vacation presents, with 40% of respondents starting their on-line vacation procuring in October or earlier. Solely 14% of U.S. customers plan to attend till Black Friday or Cyber Monday to start out their on-line vacation procuring.

Different key findings from the 2021 Vacation Buying Snapshot embody:

  • Shoppers flip to marketplaces for higher worth: Three in 5 (60%) customers throughout the globe, together with greater than half within the U.S., cite higher costs as a cause why they’re utilizing on-line marketplaces this season. Practically all respondents, together with 94% globally and 92% within the U.S., say they plan to keep up (and even enhance) their frequency of procuring on on-line marketplaces.
  • Third-party sellers additionally profit from {the marketplace} growth: 4 out of 5 U.S. respondents mentioned they positively would or would contemplate buying vacation presents from third-party sellers by an internet market. In actual fact, millennials and Gen Z are the more than likely to purchase from third-party sellers on on-line marketplaces.
  • Provide chain disruptions are inflicting adjustments to buyer conduct: 42% of U.S. respondents cited delivery delays as a key cause for beginning their vacation procuring earlier this yr. The identical proportion additionally acknowledged that an early begin provides higher product picks.


Mirakl surveyed 9,000 customers globally in 9 nations, together with 1,000 in the USA, with the purpose of understanding their vacation procuring behaviors. The survey was performed in October 2021 by Schlesinger Group, an impartial analysis agency.

The most recent market perception and viewpoints may be discovered on the Mirakl weblog. For extra enterprise developments and updates, observe Mirakl on LinkedIn,Twitter, and YouTube.

About Mirakl

Mirakl provides the business’s first and most superior enterprise market SaaS platform. With Mirakl, organizations throughout B2B and B2C industries can launch marketplaces sooner, develop larger, and function with confidence as they exceed rising buyer expectations. Platforms are the brand new aggressive benefit in eCommerce, and the world’s most trusted manufacturers select Mirakl for its complete resolution of know-how, experience, and the Mirakl Join ecosystem to unlock the facility of the platform enterprise mannequin for them. In consequence, corporations like ABB, Astore by AccorHotels, Greatest Purchase Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro and Toyota Materials Dealing with achieve the velocity, scale and agility to win within the altering eCommerce panorama. For extra info, go to

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Maya Pattison
Vice President, Company Advertising and marketing  

Tara Klein
Bateman Company for Mirakl  

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