Suede 2004 handbag, £1,550, armani.com
I like this bag, which comes in half a dozen or so colours, a lot. It’s striking without being blingy, and it looks comfortable and sleek in equal measures, rather like Armani’s tailoring. That, it turns out, was a conscious goal. “Like my clothes, my accessories must not only be beautiful, but also practical and functional. And they should reflect my values… a discreet and timeless elegance, never ostentatious or vulgar.”
Perish the thought of Armani peddling vulgarity. Right from the start, in the 1980s – a decade that excelled at excess – his aesthetic was sleek. For a long time, that meant accessories took a back seat. “They were good business, but the focus was on clothing, not least because there were a lot of specialised brands producing accessories,” he says. “Today, everything has merged.”
Armani understands that a bag is more than a container. “It suggests a certain posture, a way to walk, even to behave,” he muses.
Personally, he prefers smaller styles. “I think they have a certain air of properness. And I like them understated and impeccably crafted. Right now, we need beautiful, authentic things that last. I hope that women who choose an Armani bag will appreciate it’s an accessory that will not last just one season but for many years, and, if anything, become even more valuable over time.” Amen to that.
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