“I look at [Willow] and I go, maybe there is such a thing as galactic creatures that are from outer space, just in human skin,” Jada Pinkett Smith tells Nylon. “I don’t know. But if it is, she’s one of them. She is freaking otherworldly, man.”
Not only does her mother—and the rest of us—think she’s out of this world, but legacy luxe label Mugler does, too. The brand tapped Willow to be the face of its newest women’s scent, Alien Goddess, which is the brand’s first fragrance since its acquisition by L’Oréal in April 2020. Alien Goddess is the brand’s largest launch, targeted towards people under 25.
“To me, this fragrance is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, Alien Goddess gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us,” said Willow Smith in a statement to Women’s Wear Daily.
Not only has Smith the face of the new fragrance, but she spoke to Nylon for its July cover shoot about her collaboration with pop-punk icons Avril Lavigne and Travis Barker on her upcoming album Lately, set to debut on July 16. Smith is channeling the inner pop-punk prestige she’s had within her since she was a child and is bringing all of those feelings and musical techniques back in her next drop.