Diane Keaton is a talk show veteran. Over the course of her impressive career, the actor has sat down with David Letterman, Jimmy Kimmel and everyone else in between. Along the way, she’s always served bold fashion, bringing her penchant for strong shapes, dramatic chapeaus, and black-and-white ensembles to our TV screens. Where other Hollywood actors often embrace glitz and glam for press appearances, Keaton has always stayed true to her more quirky, menswear-inspired look no matter the occasion.
It’s no wonder, then, that Gucci has tapped her for a new talk show-inspired campaign for Gucci Beloved. The photo series, directed by Harmony Korine and released today, highlights the label’s four most beloved handbag styles, including the Dionysus and Jackie 1961 bags. To showcase them, creative director Alessandro Michele recreated a late-night talk show set for the shoot (complete with James Corden as host) titled the “Beloved Show.” They enlisted Hollywood stars to guest-star while toting the classic bags. “Very often, these creations are named after influential women,” says Michele. “Now, we twisted with the idea that there were two stars: the bag and the actual talent.”
The campaign features cameos from Keaton, Awkwafina, Dakota Johnson, Harry Styles, Serena Williams, and Sienna Miller, all of whom sport the luxury bags. But Keaton’s cameo undoubtedly stands out. In the photos, she wears a tan suit, red beret, and Gucci’s monogram Horsebit 1955 bag—a very Keaton look. “Not only is Alessandro beyond talented and gorgeous, I love his vision and his gentle nature,” says Keaton of the campaign. “I must also say that working with James Corden was a delight. He is so relaxed and born to be a hilarious host. It’s not fair.”
Starring in Gucci’s faux talk show was an easier task than partaking in the real deal, says Keaton. “I always prepare and I am always anxious. It is my nature,” she says, adding that she’s developed a nervous habit on the talk shows. “No matter what I wear, if you look closely, you will notice I always sit on my leg. It ruins every outfit, but it is something I inherited from my dear father, Jack Hall.”
While Keaton has enjoyed many fashion home runs on the talk shows over the years—please refer to the “dope” cap she wore on Ellen in 2018 for evidence—the star says she does have her favorite moments. Particularly, the frequent fashion talk on Letterman. “David Letterman always wanted to talk about what I wear,” recalls Keaton. “On several trips to his show, he wanted to focus on my outfit that I wore to the Oscars in 1978 [a Giorgio Armani blazer and skirt]. I put together the outfit and I thought I looked good. I got lots of slack for that, but I honestly wear what I like and I thought that ensemble was stylin’!”
And she’s right! What has made Keaton such an indelible style icon is her consistency and personality. But this spring and summer, she’s looking to shake things up… Just a bit. “I think I will give navy blue a try this spring, but I am never letting go of black, camel, and white for the spring and summer. Don’t forget with gloves, plus hats!”
Below, more of the celebrity cameos in Gucci Beloved’s new campaign.