At a time when both our homes and wardrobes struggle for a sense of style, consider Colton Dixon Winger a sort of superhero—in designer denim rather than primary-colored tights.
Utilizing his background in fashion and eye for design, Winger is the cofounder of Cuniform, a styling service he built in 2016 to help clients overhaul their closets with perfect mix-and-match options. These closet audits, as he calls them, involve willingly parting with some dearly beloved items that no longer serve you—like that LBD that hasn’t fit since senior year of college—and filling in the gaps with recycled garments from Winger’s curated collection. Though he still offers this service (via virtual appointments, for now) in January, he added Cuniform Interiors, in which he applies the same less-is-more philosophy to revamp a living space.
You needn’t be a styling client to shop Winger’s collection of recycled apparel and vintage home goods; simply swing by the Cuniform showroom, a one-bedroom house (formerly Scratch Deli) he transformed last summer in Capitol Hill. It’s an entirely shoppable experience—like Ikea, only infinitely cooler. And because it’s decked in décor that shoppers buy straight from the floor, the showroom’s look changes frequently. “I wanted it to be like going to your friend’s house who’s super cool, and you know they’re going to have really great tea and art books for you to look through, but you can also buy a designer sweater for $200 instead of $2000,” he says. “I want it to have everything we all dream of but can never find.”
Interior design has been part of Winger’s plan for the last couple of years, but it wasn’t until the pandemic forced him—and everyone else—to slow down that he really made it happen. He says the consultation process is similar to how he approaches a person’s wardrobe, namely that he wants to meet clients where they are and work within their budget. Your space, like your wardrobe, needs to work for you, Winger says. “Let’s have a conversation: Who are you as a person? What is your space like? How do you move through it? What’s working and what isn’t? What are things that have to stay? What can go?” Armed with those answers, Winger uses a combination of your pre-existing pieces and “new” recycled objects from his collection to style the sort of chic space clients won’t mind spending every moment in.
You’d think Winger’s back stock of second-hand treasures would have dwindled in the year he’s spent at home—after all, much of his best finds were acquired on the frequent trips he used to take to service clients around the country. But he said the pandemic has only forced him to get creative; he’s driving down to Oregon next week to pick up a load of 75 furniture pieces he purchased there, and he’s got friends and family all over who text him photos of things like mid-century end tables and vintage boots.
Winger has big plans for the showroom, too: Next month he’s adding a patio coffee bar on weekends, and soon will build out a small space inside for a health-food bodega. Later this year, he’s got plans to collaborate with artists and makers on a series of pop-up shoppable showrooms in other venues.
For now, the showroom is open Fridays through Sundays from noon to 5 p.m., though Winger plans to expand those hours as the weather (and vaccination rates) improves. Complimentary 30-minute virtual consultations are set up by e-mail.