CLEVELAND, Ohio — The work of Cleveland designer and artist Cierra Boyd has been featured in numerous nationwide publications, together with Nylon and Vogue. Now she’s taking her work to tv on HBOMax’s “The Hype.” The primary episode of the collection drops at 3 a.m. Thursday, Sept. 22. The present, in its second season, options designers proving that their cutting-edge streetwear designs are worthy of “the hype.”

Boyd creates futuristic streetwear underneath the model title “Frisk Me Good.” She is understood for her sneaker clothes — wearable objects, corresponding to clothes and bikinis — which are crafted from precise sneakers. Her work bridges the hole between creativity and sustainability. For her post-modern creations, she deconstructs the sneakers, then reconstructs them into a brand new, wearable presentation.

“I formally began my clothes line in 2017 after graduating from Ohio College,” she says. “There my love of trend pushed me to pursue a retail merchandising and trend product growth main.

“After graduating I used to be uninterested in ready and eager to make my desires of turning into a clothier a actuality,” she says. “So, I began working with supplies I had round my home as a result of I couldn’t afford to purchase materials.”

Cierra Boyd designs cutline

Serendipity got here knocking throughout a Cleveland design competitors in 2018. For Style Mania 2k19, Boyd confronted three challenges. The toughest was to create a garment with out cloth. “I used to be stumped,” she remembers. “I didn’t know what to do. I had every little thing accomplished with the opposite two challenges, however it was getting right down to the wire.”

“Fortunately, one evening I used to be watching ‘Vice’ whereas I used to be designing. An episode got here on a few man who made a masks out of sneakers. I used to be like, wait, what if I made a high out of sneakers?” she says. “So, I attempted to make a high and it didn’t look proper. I moved it down somewhat and I used to be like, ‘Oh, properly that is form of cute as a corset.’”

Boyd gained second place within the competitors.

So, she rolled along with her success and posted clothes on the social e-commerce website Depop. “Folks purchased it,” she says. “I used to be tremendous shocked, however it additionally gave me confidence. On the time I actually didn’t know the right way to really feel about it, however I simply put it on the market anyway to see how individuals responded. The response was overwhelming. So, I by no means stopped making them.”

At this time Boyd makes use of numerous sneakers – Nike, Converse, Vans, Puma and even off-brand, generic footwear – for her clothes.

On “The Hype” she’s going to seem with numerous designers from everywhere in the nation as they showcase their streetwear designs and distinctive tales. They are going to deal with timed challenges to create ready-to-wear items that stability artwork and commerce whereas remaining genuine to their imaginative and prescient. Three judges — Grammy-nominated rapper Offset, superstar stylist Marni Senofonte, and progressive designer Bephie Birkett – will supply constructive suggestions to the designers about their ideas.

The winner will get a $150,000 money prize and have their designs offered on StockX, a platform for buying and selling and consuming present tradition.

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