Black Friday, Cyber Monday and Boxing Day anticipated to be busier than earlier yr.

TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada‘s (RCC) 4th annual Vacation Procuring Survey of over 2,500 Canadians from coast to coast exhibits that whereas COVID continues to affect our lives, individuals have tailored effectively and are wanting ahead to returning to their pre-pandemic vacation traditions wherever attainable: in-person celebrations, buying at brick-and-mortar shops, and, extra reward giving.

Shopping bag with gifts (CNW Group/Retail Council of Canada)

Procuring bag with items (CNW Group/Retail Council of Canada)

Not like final yr, when the uncertainty of the pandemic made Canadians much less structured of their method to vacation planning, this yr they’re prone to spend greater than final yr. Final yr Canadians deliberate to spend $693; in 2021 they plan to spend $792. Given historic info that customers’ precise spending is greater than they plan, precise spend in 2021 could possibly be greater than $800. Almost two-thirds of survey respondents say they confronted challenges final yr attributable to gadgets being out of inventory, lengthy supply instances and delivery delays. It will inspire them to begin buying earlier this yr or to buy in native shops.

Extra shoppers this yr are additionally planning to take benefit of vacation buying gross sales than they’ve beforehand. Black Friday is predicted to be one in every of, if not the most important, buying days of the yr.

Merchandise classes Canadians plan to spend the most important portion of their finances on are clothes (which has moved into the highest spot in 2021 from second in 2020), meals, (which has moved down from first spot in 2020 into second spot this yr), toys, and private electronics. They’re additionally wanting ahead to buying extra in bodily shops and shopping for from a broader combine of shops.

“Canadians are able to put the disruption of COVID behind them and are wanting ahead to returning to brick-and-mortar shops,” says Diane J. Brisebois, President and CEO, Retail Council of Canada. “However, they’re shopping for otherwise than they have been previous to the pandemic. Whereas it’s anticipated that there will probably be extra in-store shopping for this yr, the mix between bodily and on-line buying will proceed to evolve and shoppers anticipate to have extra decisions in how and the place the merchandise they buy are picked up and delivered. Moreover, with the removing of among the extra restrictive COVID mitigation measures, shoppers will want further assurances that bodily distancing and different security measures will probably be maintained in order that they’ll benefit from the merchandise, promotions, and distinctive festive experiences retailers will probably be providing.”

Provide chain points dealing with client packaged items producers and retailers have been broadly reported all over the world. Consequently, it’s anticipated that retail availability of sure gadgets could also be tighter than in years previous, notably in late November and December. Shoppers that plan forward and store early will improve their possibilities of discovering the merchandise and types they need for the vacation season. And, with anticipated labour shortages, buying early will permit shoppers to keep away from lengthy line-ups or delivery/supply delays.


  • Canadians are planning to start buying earlier and extra are planning to benefit from vacation gross sales and product availability.

  • Vacation spending intentions are greater than final yr.

  • In-store buying will improve however on-line will proceed to be sturdy, emphasizing as soon as once more the significance for retailers to offer seamless experiences throughout their promoting channels.

  • Supporting native retailers continues to be necessary to Canadians.

  • Product classes that Canadians will spend essentially the most on have shifted, with clothes taking high spot this yr, surpassing meals, alcohol, and sweet that has dropped to second spot.


  • Considerations have shifted since final yr on all points of vacation buying. This yr the highest issues are that shops will probably be crowded (44% vs 38% in 2020) and that fashionable merchandise will probably be overpriced (44% vs 35% in 2020).

  • Vacation gross sales and promotions (50%) and free delivery (49%) have essentially the most affect on the place Canadians will select to buy.

  • Extra Canadians are planning on buying items for others this yr (80% vs 74% in 2020).

  • Present playing cards will doubtless account for 16% (vs 21% in 2020) of Canadians’ vacation spending budgets in 2021.

  • The combination of shops shoppers intend to buy with will doubtless be broader in 2021. Most vital variations embody:


  • Ontario: Ontarians are estimating that they may spend $863 this vacation season vs the nationwide common of $792.

  • Quebec: Whereas fewer Quebecers report that their monetary wellbeing has been impacted by the pandemic, they’re additionally planning to spend the least this vacation, $565 vs the nationwide common of $792, and usually tend to spend on themselves throughout the vacation vs the remainder of Canada. Quebecers are additionally extra prone to store at toy and video games retailers. Quebecers are much less prone to store on Boxing Day (24% vs 34% in the remainder of Canada). Quebecers have traditionally been much less prone to plan and set budgets forward of time for vacation spending.

  • Atlantic: Whereas Maritimers’ deliberate spending is at $807 vs the nationwide common of $792, in addition they plan to spend extra on items for others (vs themselves) at 84% vs the nationwide common of 80%.

  • Manitoba / Saskatchewan: The estimated common spend is $692 vs the nationwide common of $792. Additionally they say they may spend extra on items for others (vs themselves) at 83% vs the nationwide common of 80%.

  • Alberta: Albertans estimate they plan to spend $869 this yr vs the nationwide common of $792.

  • British Columbia: On common, respondents in BC plan to spend $958 vs the nationwide common of $792.

In regards to the Survey

The excellent 155-page survey was carried out for Retail Council of Canada by Leger and covers Canadians’ perceptions on how the pandemic has affected their monetary wellbeing, when, the place, and the way they plan to buy, what they plan to purchase, how promotions are affecting their buy selections, and common sentiment about vacation buying. The report additionally evaluations how these deliberate buying behaviours differ by class and area throughout the nation. The survey was carried out on-line between August 12, 2021 and August 24, 2021 in each English and French with a pattern measurement of two,505 and a nationally consultant pattern to the Canadian inhabitants of 18+. A chance pattern of the identical measurement would yield a margin of error of +/- 2 per cent, 19 instances out of 20.

The complete survey could be discovered at:

About Retail Council of Canada

Retail is Canada’s largest personal sector employer. Retail Council of Canada (RCC) members symbolize greater than two thirds of retail gross sales within the nation. RCC is a not-for-profit, industry-funded affiliation that represents small, medium and huge retail companies in each neighborhood throughout the nation. Because the Voice of Retail™ in Canada, we proudly symbolize greater than 45,000 storefronts in all retail codecs, together with division, grocery, specialty, low cost, impartial retailers and on-line retailers.

Retail Council of Canada logo (CNW Group/Retail Council of Canada)

Retail Council of Canada brand (CNW Group/Retail Council of Canada)

SOURCE Retail Council of Canada



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