A household name in local fashion accessories, Secosana bags has been a part of every Filipinas’ life. From the first day of classes, to weekend gimmicks and that much-awaited prom night; from their first job interview to their well-deserved promotion; and even as a first-time mom, the brand has been a trusted companion of many a Filipina’s milestones.

It was in 1996 that a brand began its journey to become one of the country’s top go-to fashion brands for bags, which has taken pride in encouraging and empowering women to “express their own style and project their passion for fashion.”

As Bea Secosana, the brand’s Vice President for Sales and Marketing said, “Secosana as a brand is classic and enduring. The brand continues to forever relate to women with sophisticated and chic fashion tastes across all ages.”

Loyal celebrity endorser Bea Alonzo models a piece from the brand's silver anniversary collection, which incorporates features necessary amid the ongoing pandemic.

Loyal celebrity endorser Bea Alonzo models a piece from the brand’s silver anniversary collection, which incorporates features necessary amid the ongoing pandemic.

“We truly are proud that as we celebrate our 25th year in the market, [our brand] has successfully combined timeless designs with price value, making it the go-to bag in today’s discerning market.”

This year, as the Filipino success story moves forward to meet the changing tastes of the Filipino, and of course the changing lifestyles as a result of the global pandemic, it remains true to its commitment to deliver on-trend, relevant, quality and attractively priced-collections with its 25th year collection pieces. These reflect the chic and fashion friendly style the brand has been known for, while made special by taking into account the needs of present day.

As such, every bag in the anniversary collection comes with a free alcohol holder, a matching facemask and a clear bag keeper which serves as protection while still featuring the piece’s trendy design.

“All these features are truly in line with our theme moving forward, ‘New Normal, New You’,” the top executive said again.

“This collection reflects the core of who Secosana is a brand now – relevant with the lifestyle of our dear Filipina consumers, proudly Filipino made that is both fashionable and functional; budget friendly, and above all exude a freshness and a sense of style that endures.

“Our campaign hashtags #OwnTheNew, #SecosanaAt25 and #ForeverSecosana, truly encapsulates our place in the hearts of the Filipina customer, as well as our commitment to forever be there to celebrate their milestones as they continue to celebrate with ours,” she ended.

To see more of the 25th anniversary collection, log on to www.secosana.com.ph.