NEW YORK — Upscale department store chain Nordstrom is getting into livestream selling, the latest U.S. retailer to jump on the trend that has been popular in China.
The move, announced Wednesday, is part of the Seattle company’s strategy to shift more of its business online.
Nordstrom will kick off its livestreaming channel with a Burberry virtual styling event on Thursday. The presentation will focus on how to wear Burberry runway looks and style them by mixing and matching with other pieces from the collection. On Friday, shoppers can tune in to learn the latest skin care and hair care