Apparel and lifestyle retailer Banana Republic has revealed a new look for the brand, reminiscent of its global heritage and with the goal of transforming the label’s roots into a modern style.
The 43 year old brand will be remodelling its customer experience, through updated apparel design, digital transformations and in-store upgrades. Its first move comes with two autumn 2021 campaigns ‘Imagined Worlds’ and ‘The New Look’, centred around the brand’s origins in global exploration and inspiration.
Alongside a new collection, the ‘Imagined Worlds’ campaign is inspired by travelling and fictional folklore worlds, such as Middle Earth and Westeros. The